From an idea first explored in 2019 to the inauguration of our Ethiopian DURU soap manufacturing plant in 2025, Ambalay is building local production capabilities for the future.
MANUFACTURING
An idea that became a reality.
The idea of local production began in 2019, driven by an opportunity to build a stronger and more sustainable manufacturing presence in Ethiopia.
Changing market conditions, the advantages of local production, foreign currency considerations, and the opportunity to reduce manufacturing costs all strengthened the case for investing locally.
After studying the feasibility of local production, Ambalay moved forward with the initiative, turning an ambitious idea into a tangible manufacturing operation.
DURU Natural Olive Soap brings together the familiar quality of a trusted brand with Ambalay’s growing manufacturing capabilities in Ethiopia. Produced at our local manufacturing facility under license from EVYAP International, the soap is made with olive oil and designed for everyday personal care.
With DURU already recognized and enjoyed by consumers, local production allows us to bring the product closer to the people who know and trust it while continuing to focus on consistent quality and reliable supply. Available in two convenient sizes, DURU Natural Olive Soap is made to fit the everyday needs of Ethiopian households while carrying forward the quality associated with the DURU name.
SIZES 80 g · 180 g
From Vision to Production
2019
The idea
Ambalay begins exploring the possibility of establishing local manufacturing in Ethiopia.
2023/24
A changing market
Changes in Ethiopia’s import environment further strengthen the case for local manufacturing.
2025
Production begins
The Ethiopian DURU soap manufacturing plant is inaugurated in May 2025.
2030
The ambition
Aiming to reach 10,000 tons of production and sales per year.
DURU, now produced locally.
The inauguration of the Ethiopian DURU soap manufacturing plant in May 2025 marked an important milestone in Ambalay’s journey toward local production.
With the support of EVYAP International throughout the project’s implementation, Ambalay has established a foundation for expanding its manufacturing capabilities in Ethiopia.
LOCAL ADVANTAGE
Producing locally creates opportunities to serve the Ethiopian market more efficiently.
MARKET ACCESS
Local production strengthens our ability to respond to changing market conditions.
LONG-TERM CAPABILITY
We are building knowledge, infrastructure, and capacity for sustainable growth.
Let's build locally.
Interested in manufacturing partnerships, distribution opportunities, or working with Ambalay’s growing local production capabilities?