The Senior Marketing Specialist will plan and implement marketing activities, conduct market research, identify new business opportunities, and strengthen the company’s brands. The role also involves managing digital marketing and social media activities, supporting sales growth, engaging customers, and monitoring marketing performance to help achieve the company’s business objectives.

Job Summary

Key responsibilities

• Develop and carry out marketing plans and promotional campaigns.
• Do market research and follow competitors, prices and market trends.
• Build brand awareness and identify new market opportunities.
• Manage the company’s social media pages.
• Plan and coordinate content, digital campaigns and promotions.
• Work closely with the sales team to win new customers and grow sales.
• Monitor the marketing budget, evaluate campaign results and prepare regular reports.

Qualifications

Education:

• MA/BA degree in Marketing, Business Management, Business Administration or a related field.

Experience

• Minimum 3 years of relevant marketing experience.
• Experience in market research, digital marketing, and campaign management is an advantage.

Skills required

• Strong communication, analytical and problem-solving skills.
• Creativity and a good understanding of marketing trends.
• Ability to plan and run marketing campaigns independently.
• Familiarity with social media analytics and digital marketing tools.